Dr. Anjali Bhatia from Lady Sriram College, University of Delhi presented his research entitled ‘The New Middle Class and the Question of ‘Youth’ in Fast Food Eating-Out Culture’ at the Sociological Research Colloquium.
When: Friday, 17th November 2017 at 3:00 p.m.
Where: Seminar Room (First Floor), Department of Sociology, University of Delhi
The genesis of the category of the New Middle Class (NMC) can be traced to the policies of ‘economic reform’ in contemporary India. As a social correlate of liberalization policies, it gathers around itself discourses of consumerism, exclusion, politics, identity and gender. This paper is concerned with the thesis of differentiation into fractions of the NMC; it sheds light on a modality of differentiation and on the profiles of the ensuing fractions.
In the context of structures of consumption and service work ushered in by the global fast food chain McDonald’s, the mechanism of differentiation involves the segmentation of the NMC on a life-course axis into NMC-child, NMC-youth and NMC-adult. For NMC-youth, service work is a career-track parallel to education. Therefore, NMC-youth is differentiated into two fractions: service workers-consumers and consumers of service. Through this paper, I wish to explore the relationship between the two fractions of NMC-youth and ask how the category of NMC-youth bears upon inequalities of class, caste and gender?
Other Research Colloquiums
- FRIDAY RESEARCH COLLOQUIUM: 3:00pm 21st April 2023. Gnana Aloysius: Dimensions of caste today.
- FRIDAY RESEARCH COLLOQUIUM: 3:00pm 31st March 2023. Ratheesh Radhakrishnan: A theatre of mobility: Amateur players in Trivandrum city.
- FRIDAY RESEARCH COLLOQUIUM: 3:00pm 24th March 2023. Sumbul Farah: Mediation, materiality and meaning: Debating the authenticity of visual and sonic reproductions of the divine word.
- FRIDAY RESEARCH COLLOQUIUM: 3:00pm 17th March 2023. Mahesh Rangarajan: How the tiger became Indian: Faunal nationalism, science and society 1969-2019.
- FRIDAY RESEARCH COLLOQUIUM: 3:00pm 3rd March 2023. Vivek Kumar: How egalitarian is Indian sociology?